Some say selling a house over the holidays isn’t the best time while other say there’s no better time to sell a house. What ever the reason, if you find yourself selling your house over the holidays you must make the best of it. With that in mind, here are some marketing ideas that can help you sell your house over the holidays.
Everyone knows that the holidays are a time for parties, so why not make your house sale a party too? Host the party as an open house for the home that you are trying to sell. Work with your real estate agent to make it a great success! When you host the holiday party, have snacks, cookie decorating, crafts, and holiday music playing in the background. This is a great way to get potential buyers to your open house, as well as connect and get leads in the neighborhood.
If you have interested buyers, don’t forget to send them holiday cards to remind them. Consider writing a small, handwritten note on the card, too. When you provide a personal touch to your prospects, you make people feel important and closer to you.
It’s good to decorate your house during the holiday season, it makes everything look more festive and provides a positive environment. Just make sure not to go overboard. sellers should be careful not to overdo it on the decor. Adornments that are too large or too many can crowd your home and distract buyers. Also, avoid offending buyers by opting for general fall and winter decorations rather than items with religious themes.
Give your home a warm feeling that makes people want to come in from the cold. It is winter so make your home feel cozy and inviting during showings by cranking up the heat, playing soft classical music and offering homemade holiday treats. When you encourage buyers to spend more time in your home, you also give them more time to admire its best features.